Turbo Ion's Croc flat iron is earning excellent reviews by the industry's most discerning professional stylists and celebrities. This iron is primarily designed for professional use, and features a patent pending, built-in turbo ion generator. This generator emits 5 million negative ions per square centimeter. The ceramic plates generate 6 times more ions then regular irons, and seal the cuticles of hair to prevent split ends, reduce frizz and retain hair's natural moisture, oil and color. It's top-of-the-line ceramic heating element allows for quick heating, quick cooling and an even distribution of heat across the plates. All in all, The Croc offers the best quality in hair-straighteners for an excellent price.