TurboIon's Croc flat irons earn excellent reviews from the industry's most discerning professional stylists. Besides its unique shape, this flat iron has an easy to use digital temperature readout in plain view on the handle. The iron features a patent-pending, built-in turbo ion generator, which emits 5 million negative ions per square centimeter. The ceramic plates generate 6 times more ions than regular irons. It seals the hair cuticle to prevent split ends, reduces frizz, and retains hair's natural moisture, oil, and color. Its top-of-the-line ceramic heating element allows for quick heating & quick cooling, while titanium coated plates provide even distribution of heat and a negative ion boost.